Why understanding new media marketing is so important

New Media Workshop provides educational information that teaches people how to put into action and manage digital tools and online marketing strategies. Combining these two will form a powerful tool to help businesses, organizations, consultants, bloggers, and even personal websites grow an audience and communicate their value and offerings more effectively.

Our goal is to help you learn how to increase your traffic, brand awareness, leads, sales, fan base, and more through our free tutorials and premium online courses.

To put it simply: We help you learn how to master the web so that you can put the web to work for you!

Why Do I Need to Learn This Stuff?

Sure, I’ll admit it: learning technology and online marketing for most individuals is about as boring as counting people walking through a doorway (trust me, I know… I did that as a summer job in college.)  However, the world as we know it has been drastically changed by the advancement of technology and most importantly, the Internet.  Traditional business and marketing tactics have morphed or even been re-written completely to focus on the importance of online marketing as a key driver for success. So it’s up to you to learn what you need to know to get the most out of these growing trends.

Think about it, here’s what you’re up against:

  • Recent reports state there are over 350,000,000 domain names registered. That means there are at least that many websites you are competing against for people’s attention.How are you doing? Do you know how to get more attention? (ie. Traffic)
  • Another report by eMarketer states that there are 114 million individuals who will be accessing the Internet on their mobile devicein 2012.So, do you have a mobile website? If not, do you know how to get one?
  • Nielsen reported in 2011 that nearly 23% of all time spent online are using social networking sites and tools.Are you leveraging social media marketing techniques in your strategic plan?

That’s just 3 key points to highlight what you need to know today to have a successful online presence.

Let us help you learn how to tackle these three and the hundreds more we didn’t mention!

Your Instructor: Brian Hamlett

Brian Hamlett
Brian Hamlett is the founder of New Media Workshop and is the owner of two other businesses focused on new media marketing: MyAdvice Media and mPower Consulting.

Through his 10 years of working in the digital marketing space, he has had the opportunity to work for big name brands such as Verizon Wireless and America Online, as well as, the exciting opportunity to work with a collection of successful startups and small businesses.  These experiences have given him the unique ability to quickly identify what the best online marketing tools and strategies will be for each distinctive business situation.

A life-long student, Brian brings his love of learning and teaching new technologies and strategies to New Media Workshop to help more businesses, organizations, and individuals be more successful with their online endeavors.

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