What Is It?
Quantcast Analytics is another powerful and FREE website statistics capturing and reporting tool that can be installed on any website to gather valuable data about how a website performs. But the power of this tool isn’t just in tracking the number of visitors to your website, but in giving you detailed demographic data about WHO is visiting your website.
This tool helps you answer the question: “Who is the audience of my website?”
Why Should I Use It?
One of the most important tools that can help you successfully grow your fan base, your customer base, heck even your friend base is research about who you want to attract and match that with performance data about who you are actually attracting. The analytics tool from Quantcast can help you discover the latter through providing the following demographic and geographic metrics:
- Learn the average age of your website visitors
Am I getting the ‘teeny-boppers’, the ‘baby boomers’, or the ‘late-in-life zoomers’?
- Learn the gender and nationality specifics of your website visitors
Are my visitors mainly Asian males aged 35-44?
- Learn the education level, family make-up, and household income of your visitors
Are most of my visitors college graduates with 2.5 kids and make $100K per year?
- Learn where geographically the majority of your visitors are coming down to the city level
Wow, so it looks like half of my visitors are coming from Charlotte, North Carolina! Should I do something to focus on them?
- And, if your profile is set up for it, you can even track the different types and sizes of businesses that are visiting your website
What, is that IBM checking out my report?
Quantcast is one of the most powerful tools that can help you identify the audience of your website. Who wouldn’t want to know that?
Do You Have Any Questions?
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